Your kids' diet deserves more thought and consideration.
To be honest, I've rarely heard parents saying that their kids dislike sugar or fruit. Instead, the common theme is their aversion to vegetables, tastes, and textures in their diets.
In my home, the kids are often hesitant to try new foods, easily distracted during meals, or resistant and cranky. It's crucial that what they eat matches their growing developmental and behavioral needs. Our initial trials to supplement our kids with a multivitamin, we still noticed nutritional gaps in our kids' diets. We realized that the balance between sugar, fruit, and vegetables in the available options was significantly skewed. Dealing with daily sugar crashes and dental issues became a routine, pushing us to seek our own solution. The existing products were neglectful and felt almost like feeding our kids candy.
As parents, we believe our children deserve better than what we had growing up and even better than what we have now as adults. We've learned to accept subpar situations, but when it comes to our role as parents, we take it seriously. Creating Raffe is a testament to our unwavering dedication to going above and beyond for the well-being of our children—and yours too!
Founder, Lydia Simmons, Founder